Using new technologies in our production

As media technologies advance rapidly every time, it is important that we use new media technologies to get familiar with some of these technologies especially new social networking site such as Youtube, Facebook and twitter. We have used a range of technologist in both our research stage, production stage and post-production stage.

For my research of teaser trailer I used Youtube where I had access to a range of different romantic comedy film teaser trailers, with research of audio-visual materials Youtube is one of the best sites to use because of its popularity across the world, distributors and producers are more likely to put their teaser trailers on Youtube because they know they can reach their audience easily. This is especially true of Romantic Comedies, because they target the youth more they are aware that these sort of website are more likely to attract the youth because is current.

For our planning, we used a Flip- camera to video our animatic-story board, this was very convenient for us because Flip-cameras are more portable and easier to download audio-visual recordings from it than an actual video cameras. With a Flip-camera it has its own USB cable attached to it and it was much easier for us to download our videoed storyboard onto pinnacle and edit it into an animatic. This also broadened our knowledge on substituting one technology for the other in order to make it more convenient for us.

We also used an Edirol to record our voice over for our film. Just like Flip-cameras Edirols are also very portable and this made it easier for us to carry it around the school, however the only disadvantage we had with the Edirol is that when we recorded the voice over for our film we couldn’t play it back to make sure it was good enough, we needed a head phones or a USB cable to do this, so we had to do some recording several times before we were able to get it right.

During our production stage we used Pinnacle Studio to edit our teaser trailer, this editing programme that we were much familiar with because we used it for our AS coursework too. However this time we were not afraid to use the range of editing materials that was available to us.

For we have decided to post our final edited teaser trailer on Facebook to get feedback because we are targeting youth from 16-24 and we are aware that this age group are more likely to visit these sites especially our own peers.

We have used a variety of different new media technology during our plan stage and we are intending to do the same for our post production stage. Although this is for our course work but it is has also widened our knowledge of media technologies as individual.