Movie Poster Research- Layout of Poster

In order to understand layer Romantic Comedies Posters we had to understand the generally layout of any film posters. We found a trend with older Poster, some of these trend was :

1. The title is usually towards the bottom
2. The actors name at the top
3. Dates and Billing blog is always at the bottom

some of these posters are :

 

with newer poster  its all about being creative and catching the eye of the target audience these can be seen in our research of romcom posters. colours are usually relevant to the genre bright bold colours  such as purple and pink usually relate to romcoms and action movies can be dark and mysterious colours such as silver and black. Fonts are also specific to genres and also to the plot of the movie. colours of film posters are part of advertising the genre so its important for colours and font to reflects the movie this gives an idea to the audience what it's going to be like.

Relating Media Theories to Our AS coursework

Reflecting back on our media studies course work, the most appropriate theory that would suite it is the reception theory by Stuart Halls. Although our aim was for our audience to feel empathy for the young girl but other viewers may watch it and think 'why was she walking at night on her own in the first place?', this could also be looked in many other different ways because although what happened to her was terrible but it was down to her carelessness that led to her misfortune. These are usually the conmcepts behind these storylines; something has to go wrong for the action to take place, this is part of the narrative and any narrative of a film.

When it comes to the type of audience that would watch this movie, could be both passive and active audience, for example the active audience might feel that people in real life are not that careless anyway and passive audience may feel emotional especially if they have been in a similar situation.

our movie being a thriller we intentionally kept many of the conventions of a thriller to make it more recognisable to our audience and by braking and challenging some of the conventions enables our audience to become more active in the story line as they try to work out what is going, by doing this we added more enigma to our movie making it more thrilling.

Companies that may produce and distribute our film

 We Decided to research companies that are likely to distribute and produce our trailer. We chose big company that is likely to produced and distribute our film.We finally decided on Paramount Pictures but looked at two other companies.


Paramount Pictures

Paramount Pictures is a production and distribution that is owned by Viacom, according to wilkipedia it is the oldest existing film studio. Paramount was founded on 1912 and it has a reputation of being ranked one of the top-grossing movie studios. By 2006 Paramount pictures became a parent company of Dream work. Famous romantic movies distributed and produced by Paramount pictures include Titanic, Pretty in Pink, What Women want and Falling in love.  I think this company could possibly distribute our film because not only does it distribute a broad range of genres including, thriller, horror, action and most importantly romcoms. Also famous top grossing movies such as Titanic, and what women want makes it a good company to use.

Sony pictures entertainment

The next company i researched was Sony Picture Entertainment is the film production/distribution unit of Japanese multinational technology and media conglomerate Sony. Their group sale in 2010 has been reported to be of $7.2 billion. The company was founded in 1987 as Columbia pictures entertainment but was renamed Sony Pictures Entertainment. Like i did for AS I went on to IMDB typed in romcoms and most of them Had Sony Pictures Entertainment as their distribution company. This included 'My Best Friend's Wedding and ’My 50 First Date'. 

WARNER BROS. PICTURES
People that know the company Warner Bros would reference it the cartoons such as Bugs Bunny. However Warner Bros Picture is a producing/distributing company that distributed Two Weeks Notice. Although this is not a popular genre that this company usual deals with, however is relevant to our research because it shows the company's diversity in genre. Warner Bros Picture is a branch of Time Warner. It was founded in 1918 as Time Warner  but as the years progressed there were other branches launched under the same belt and one of these was Warner Bros Picture.

Research on Romantic Comedy Posters

We decided to research on posters on romcoms in other to get inspiration for our own. We looked mainly at American Romcoms and how it is layered out, in all the posters we realised that there seem to be a story telling in the image of the poster that links to the film. some of this are:

 

I really like this film poster because of how simple and basic it is. I think is really clever how all the information about the movie is put in the dress, something we are used to seeing in the billing block.

The one thing this poster does have in common with other romcoms is the pink colour in the writing. This reminds the audience what it is about after all. The whole implication of the plot in the movie having something to do with dresses is obvious through the title and what the character on the poster is wearing. We are reminded that it has comical aspects to it because of the way the character is presented to use. There is no seriousness in her pose or face, she looks very feminine.

 

I really like this poster in the sense of how it cleverly tells the whole story in one picture. The idea of the girls at the background blurred and the two man character in the foreground in focus suggest the whole idea of looking round for the perfect guy or girl and this directly links into our own film and story line. Again although the writing is mostly in black but there is still that little pink that sends it right back to the whole idea of love and romance. Although there is less pink in the writing but we still get enough from the lipstick on the girl’s lips and also the flowers.
Again strangely the title is at the top and the billing block is not hugely apparent because of the little information provided. However the date is slightly bigger because it is one of the most important information.

This is a very typical romcom poster. The elements of genre is clearly high lighted through the use of colours such as pink and purple, this is very common of romcoms and can be found on many romcom posters. This obviously attracts certain type of audience, not necessarily females but more feminine viewers. I think the use of bright colours illustrates the whole idea of a happy ending and this adds more to the attraction of target audience who are interested in love fantasies.
The three main characters are right at the front and this is very important for every movie not just romcoms especially if the actors are stars it is a must have for marketing the film because people who love the stars would want to see it.
After looking at several posters of romcom and other films i found that it is very unusual to see the billing block and title at that top and i think this poster definitely challenging conventions of film poster. However the movie being recreated from a famous novel and including big actors and actresses, breaking conventions can only enhance not damage.

Again this poster follows the same convention in the sense of colours, the whole idea of attracting more feminine audience. The pose of the character relates very much to the title; she is in a sort conserved, shy position which suggest why she may have 'never been kissed'. However if compared to the Bridget Jones poster it is clear that the certification of this ovie is more of a much younger age, this is shown through the character herself and the sense of immatureness she portrays.
The target audience of 14 to 25 year olds, this movie sticks to conventions such as keeping the title mid down and the billing block at the bottom. However the actors’ names are horizontally placed which is unusual.

Although 'Love happens' doesn't use the colour format that we are use to seeing, this poster uses more formal colours such as black and dark blue scheme however we still recognise the romantic elements in the poster through the two characters poses, smiles and postures, which gives the impression of happiness and love. The brightness and contrast of the image also helps send this message across. Also the title of the movie gives away the genre, the whole idea of 'love' suggest romance. However the way the poster is set out; it’s very formal which makes it look more like a romance movie rather than a romcom, and this may be due to the lack of colour. However with Jennifer Aniston's role attached to romcoms target audience are immediately aware that there will be some element of romcom in the movie. There is no date on this poster which is very unusual.

This poster is very simple, however unlike 27 Dresses, the information on the T-shirt is based on picture information about what actually things that happens in the 500 days of summer where as 27 Dresses is more about the production information. The whole poster is very simple. I don’t think is very obvious that it’s a romcom.
By using the T-shirt, they are able to show scenes and names of character.

Similar to Bridget John's Dairy, the whole idea of a love triangle is portrayed, and this idea is shown through the title like many films. Without using pink and purple, this poster still shows that same brightness that we are use to seeing on romcom poster. The female is seem more closer to the male in the black shirt rather than the other and the look on the other character suggest that is not the female character who is caught between the two male characters but rather the other male character who is stuck between his 'best friend' and his girl and this impression is confirmed by the title. Again the title is at the top which is becoming a more popular thing according to our research.

Research on Romantic Comedy Posters

Ideas For Our Romantic Comedies

After disagree on different ideas we have finally decided to do production based on a Rom Com. So far we have decided on the title; Imperfect Mr Perfect. We really struggled on ideas for the teaser trailer but after getting the basic story line we are so far coming up with rough ideas.

Our story is about a girl named Maria, she is a single girl looking for her perfect guy. As an independent girl she understands she doesn't have to settle for anything less than perfect. After seeing her parents inspiring relationship, their never ending love, she is desperate to get a taste of happy ending. She searched in all the wrong places and starts to wonder if there is such thing as Mr perfect. Her encouraging friends manage to persuade to go on one final date. It goes unbelievably wrong and it doesn't stop there. Her car breaks down on her way home and she is forced to take a bus, on the way to the bus stop while on the phone to her friend. A reckless bike rider ignores the road and focuses all his attention on Maria and unsurprisingly he falls over. Shockingly, completely out of character, Maria is impress by this maniac and gives him a hand up. We could say love is blind! the chemistry is instant and their love is apparent, She shocks her friends including her parents with her new found love. Their bizarre relationship is annoyingly romantic and Maria starts to pick up his crazy hobbies. Love might be blind but Maria had found her Imperfect Mr Perfect!